That is what the International Board on Books for Young People (IBBY) strives to do. They are an international organization with national chapters in numerous countries. Recently IBBY Pakistan launched a campaign to promote reading amongst children in Pakistan. They wanted to design very unusual, colorful and attractive posters that would bring children closer to books.
I was lucky to have the opportunity to design this set of five posters. They needed to be out of the ordinary and so I used altered art techniques.
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